If you are a product or service-based company, your customers are what keep you in business. How to grow your consumer base is one of the most important questions you will need to keep asking yourself and your team. Here are some answers that might help : 

 1. Offer a free newsletter

Offering a valuable newsletter for free will show your customers that you care about more than just money. If you spend enough time on it to make sure the content is interesting and worth reading then your customers may also forward it onto others which will inevitably expand your potential consumer base.  

2. Ask for feedback and opinions

As in any other relationship, the other party would want to feel heard. This in turn helps them feel valued. You should consider asking customers to fill in a short survey related to your business and improve your product or service accordingly where possible. People often welcome the opportunity to express themselves and share their experiences. Surveys can help you perform industry research, understand customer experience or measure customer satisfaction.

3. Deliver excellent customer support and service

One of the ways to expand your customer base is to deliver impeccable and consistent customer service that brings consumers back again and again. You should ensure that your business gives due respect to customers and does not belittle their concerns or enquiries. A happy consumer will recommend your service to their family and friends, and this will undoubtedly expand your consumer base.  

4. Update your website and social media frequently

New content pulls in new consumers. Keep your content fresh and engaging by keeping up with the latest research. Updating website and blog content regularly will show consumers that you give importance to your business and it will, in turn, help them notice it too. New content will also promote your business across social media platforms. If your customers share your posts, it will reach a wider group of people without any extra effort on your part.

Summary

Expanding your consumer is vital to increasing the chance of success for your business. Offering free benefits like free newsletters, asking for consumer opinions, delivering excellent customer service and keeping your online presence fresh and engaging are all ways of retaining consumers and reaching others too.